A friend’s birthday party when I was nine years old changed the trajectory of my life. The party was the week before Christmas in 1981. My friend lived a ten-minute walk away from my home in a small town in Minnesota. I was expecting a fun party with friends, games, cake, ice cream and presents. Instead, a chance encounter at the party became a watershed moment in my life.
For fun, I decided to explore if there is anything that we in the world of fundraising can learn from Star Wars: The Force Awakens. Below are key lessons that we can learn from the film itself as well as lessons from the making and marketing of the entire Star Wars series of movies.
I love the creativity, autonomy, and flexibility of working in a small development office.
These joys come with significant challenges. You have to do almost all the tasks yourself. You often have a small budget. You might not have the most effective tools required to complete a project. You often work at an organization that has not yet established a philanthropic culture.